About
Born from the Sea, Made for Freedom
In 2023, on a quiet beach in Dubai, Isabelle was looking for something simple to wear.
Not a bulky poncho. Not a thin dress that sticks to the skin.
Just something elegant, effortless, and absorbent; soft enough to dry off, yet refined enough to wear anywhere.
She wanted freedom.
No more juggling a towel in her hands or compromising comfort for style.
When she couldn’t find it, she created it.
First, for herself.
Then, with someone who shared her vision; for every woman who wants to feel both light and strong.
That’s how Mermaids Club was born.
From the sea.
From the need for softness, strength, and intention.
From the desire to slow down, breathe, and reconnect with what truly matters.
Crafted for the Modern Siren
Each Mermaids Club robe is made from premium 100% cotton jacquard terry,
woven with elegance and functionality in mind.
Designed in Dubai and inspired by coastal living, our robes bridge the line between resortwear and ritual; perfect for the beach, the spa, or home.
We believe in textures that tell stories,
in timeless cuts that move with your body, and in details that make everyday moments feel like summer.
Our Coral Mission
At Mermaids Club, the ocean isn’t just our inspiration; it’s our responsibility.
A portion of our profits goes directly toward coral reef restoration.
Our goal? To plant 1,000 coral fragments by 2026, helping rebuild vibrant marine gardens and protect fragile ecosystems.
Every robe purchased supports our coral partners and brings the ocean back to life; one wave at a time.
This isn’t just a mission.
It’s a promise to the sea, and to future generations.
The Mermaids Spirit
Mermaids Club is more than resortwear.
It’s a movement of women who carry the sea within them; bold, soft, and free.
Each robe is an invitation to reconnect with your natural rhythm,
to walk barefoot, to breathe deeper,
and to feel at home: wherever you are.
Chic. Effortless. Mermaids Club.
"I bought it thinking I’d only use it at the beach. Turns out I use it all the time. It’s practical, comfortable, and looks beautiful. Very different from anything I owned before.”
Marina, Downtown Dubai
"What I love most is not having to think about what to wear or carry. Keys, phone, towel: everything fits. It feels designed for real life in Dubai.”
Clara, Palm Jumeirah
"Living in Dubai, I wanted something practical but still elegant for beach days. I was tired of carrying towels, bags, and extra clothes. This robe genuinely simplified everything.”
Deby, Dubai Marina
"Perfect for beach clubs, resorts, or even at home after a swim. I’ve been asked several times where it’s from.”
Maya, Dubai Hills
"The fabric feels thick but breathable, which is rare here. I wear it at the beach, at home, and even when grabbing a coffee nearby. It doesn’t look like a bathrobe at all.”
Madleen, Jumeirah
"I hesitated at first, but once I tried it, it made total sense. It’s one of those pieces you didn’t know you needed until you have it.”
Victoria, Umm Suqeim
“You can feel the quality immediately. The cotton is soft, the cut is flattering, and it holds its shape. It feels premium without trying too hard.”
Jessica, France
"It feels like a lifestyle piece more than a product. Simple, functional, and elegant. Very ‘Dubai’ in the best way."
Laura, Paris
We’d love to hear your experience with Mermaids Club: your feedback helps us refine every detail.