Our Coral Mission
A Concrete Commitment to the Ocean
At Mermaids Club, the ocean is more than an inspiration, it is the foundation of everything we do.
From the places that shape our lifestyle, the sea is at the heart of our brand. Protecting it, is not an option. It’s a responsibility.
That’s why we made a clear and long-term decision:
5% of Mermaids Club’s revenue is donated to coral reef restoration initiatives.
A Partnership with Reefscapers
We are proud to announce our partnership with Reefscapers, one of the world’s leading coral reef restoration organizations.
This collaboration supports the development and monitoring of coral restoration projects designed to contribute to reef regeneration over time. Each initiative is implemented using reef-safe methods and follows established scientific protocols.
The GPS coordinates of our coral garden:
| Coral frame code | Latitude | Longitude |
| SR0332 | 2.914072638 | 72.86556818 |
| SR0333 | 2.914080543 | 72.8655662 |
| SR0336 | 2.914059723 | 72.86557154 |
| SR0337 | 2.914056748 | 72.8655785 |
Why Coral Restoration Matters
Coral reefs are among the most vital ecosystems on the planet.
They protect coastlines, support marine biodiversity, and sustain millions of lives; yet they are disappearing at an alarming rate.
By supporting professional, science-based restoration programs like Reefscapers, we ensure that our contribution goes where it has a measurable, long-term impact.
A Sustainable Model, Not a One-Time Promise
Rather than setting fixed numbers or short-term goals, we chose a model that grows with us.
As Mermaids Club grows, our contribution grows too.
Every beachrobe purchased helps fund coral restoration.
Every order supports the ocean ecosystems that inspire our designs.
Every client becomes part of a collective effort to give something back to the sea.
Transparency & Long-Term Vision
This is not a marketing statement.
It is an ongoing commitment.
We will continue to:
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Support verified coral restoration partners
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Share updates on our coral garden and future initiatives
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Improve our impact as the brand evolves: We are at the begining of our journey
Because true sustainability is not about perfection, it’s about consistency, transparency, and action.
One Purchase. A Real Impact.
When you choose Mermaids Club, you’re not just choosing a premium beachrobe.
You’re supporting craftsmanship, conscious design, and a brand that believes elegance and responsibility should go hand in hand.
Designed to last and to be worn season after season, the Mermaids Club beachrobe is made to become an essential: a single, durable piece that replaces the need for multiple beach and pool garments.
By choosing better, rather than more, each purchase supports a more thoughtful way of consuming and contributes to protecting the ocean.
Together, we protect the ocean: one beachrobe at a time.
"I bought it thinking I’d only use it at the beach. Turns out I use it all the time. It’s practical, comfortable, and looks beautiful. Very different from anything I owned before.”
Marina, Downtown Dubai
"What I love most is not having to think about what to wear or carry. Keys, phone, towel: everything fits. It feels designed for real life in Dubai.”
Clara, Palm Jumeirah
"Living in Dubai, I wanted something practical but still elegant for beach days. I was tired of carrying towels, bags, and extra clothes. This robe genuinely simplified everything.”
Deby, Dubai Marina
"Perfect for beach clubs, resorts, or even at home after a swim. I’ve been asked several times where it’s from.”
Maya, Dubai Hills
"The fabric feels thick but breathable, which is rare here. I wear it at the beach, at home, and even when grabbing a coffee nearby. It doesn’t look like a bathrobe at all.”
Madleen, Jumeirah
"I hesitated at first, but once I tried it, it made total sense. It’s one of those pieces you didn’t know you needed until you have it.”
Victoria, Umm Suqeim
“You can feel the quality immediately. The cotton is soft, the cut is flattering, and it holds its shape. It feels premium without trying too hard.”
Jessica, France
"It feels like a lifestyle piece more than a product. Simple, functional, and elegant. Very ‘Dubai’ in the best way."
Laura, Paris
We’d love to hear your experience with Mermaids Club: your feedback helps us refine every detail.